HomeSpacer
TV
Spacer
MOVIES
Spacer
MUSIC
Spacer
FASHION
Spacer
GEEKS
Spacer
BOOKS
Spacer
ART
Spacer
COMEDY
Spacer
DANCE
Spacer
CLASSICAL
Spacer
OPERA
Spacer
TRAVEL
Spacer
FITNESS
Spacer
THEATER
 
 LOG IN | REGISTER NOW!

FASHION TODAY
CONTENT
ABOUT US

Olsens Launch 'Affordable' Handbag Line


Related: Mary Kate Olsen, Ashley Olsen, Elizabeth and James

Olsens Launch 'Affordable' Handbag Line

Mary Kate and Ashley Olsen just won the CFDA award for their high-end line The Row, and now are focusing their attention on their contemporary line Elizabeth & James, specifically launching handbags. Mary Kate explains the pricing breakdown in terms of where they fit in the market: "We wanted the price point to be strong. The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch]." Ashley added, "We wanted these bags to be affordable." That means the prices range from $125 to $395 for small leather goods and $395 to $625 for bags. Look out for these new treasures in July.

As for the next few years, the brand has a lot more in store. In 2014, Mary Kate and Ashley plan to launch e-commerce and a fragrance with Sephora, open a store by 2015, and then follow up with two or three more stores in New York, Los Angeles and South Florida. Stores in Tokyo, Seoul or London hopefully in the near future.


Leave Comments


Related Links
Photo Flash: Cortes Alexander Brings THE SWELL SHOW to BirdlandPhoto Flash: Cortes Alexander Brings THE SWELL SHOW to Birdland
May 14, 2013
Edun Names Danielle Sherman as Creative DirectorEdun Names Danielle Sherman as Creative Director
April 05, 2013
David Greenspan to Lead queerSpawn at HEREDavid Greenspan to Lead queerSpawn at HERE
March 29, 2013
Create the Perfect Stack With Benna JeweleryCreate the Perfect Stack With Benna Jewelery
March 16, 2013
Daily Deal 3/16/13: Les NouvellesDaily Deal 3/16/13: Les Nouvelles
March 16, 2013

Past Articles by This Author:
  • Century 21 Opens New Concept Store at The Outlet Collection
  • 2013 Burlington Coat Factory Red Dress Event Donates $1.1 Million to WomenHeart
  • Camila Alves-McConaughey to Co-Host INC Fashion Show at Macy's in Las Vegas, 5/18
  • D'Marie Launches Crowd-Sourcing Project to Fund Mobile App
  • H&M Commits to Safety
  • Victoria's Secret Reveals Their 2013 What Is Sexy? List
  • Daily Deal 5/13/13: J Brand
  • Ann Taylor Debuts Kate Hudson's Exclusive Collection
  • SINGER22 Launches New Designer Day
  • Photo Coverage: Kate Spade's New Madison Ave. Store Opens

    More Articles by This Author...

  • Fashion Photo of the Day
    Fashion Photo of the Day 5/18/13 - Anna FarisFashion Photo of the Day 5/18/13 - Anna Faris

    NBC PRESS RELEASE SMASH HBO APPAREL ACCESSORIES PBS DOWNTON ABBEY AMAZON

    Radcliffe Talks INISHMAAN & Poses In Costume For Vogue Radcliffe Talks INISHMAAN & Poses In Costume For Vogue
    Fashion Photo of the Day 5/12/13 - Victoria Justice Fashion Photo of the Day 5/12/13 - Victoria Justice
    Taylor Swift Partners with Diet Coke & Target to Find Fashion's Next Star Taylor Swift Partners with Diet Coke & Target to Find Fashion's Next Star
    Camila Alves-McConaughey to Co-Host INC Fashion Show at Macy's in Las Vegas, 5/18 Camila Alves-McConaughey to Co-Host INC Fashion Show at Macy's in Las Vegas, 5/18
    The Largest Creative Industry Mixer Opens Today with Over 800 Guests - All Proceeds Benefit ALS The Largest Creative Industry Mixer Opens Today with Over 800 Guests - All Proceeds Benefit ALS
    Disney Launches Disney Royal Ball Quinceañera Dress Collection Disney Launches Disney Royal Ball Quinceañera Dress Collection
    D'Marie Launches Crowd-Sourcing Project to Fund Mobile App D'Marie Launches Crowd-Sourcing Project to Fund Mobile App

    BWW TV World Logo
      
    BWW Movies World Logo
      
    BroadwayWorld.com Logo
      
    BWW Music World Logo
    BWW Geeks World Logo
      
    BWW Opera World Logo
      
    BWW Dance World Logo
      
    BWW Comedy World Logo
      

    All Materials Copyright 2013 Wisdom Digital Media | Privacy Policy | RSS/XMLFeeds