Nicole Kidman's Sleek and Sexy Emmy Look!

IT&LY's Pure Water Drops Serum and Pure Texture created this sleek, elegant look for this years' 2012 Emmy's. Celebrity Hairdresser David Babaii applied a small amount of IT&LY Pure Water Drops Serum followed by a spritzing of IT&LY's Pure Texture to wet hair and created a center part. This created the necessary barrier to ward off the day's heat and humidity while taming Nicole's natural curls. Next, he used his IT&LY Blow Dryer with the nozzle attachment to finish the drying process with a large paddle brush to smooth hair super straight. Avoid any metal coated brushes as these bristles only generate unnecessary heat and will cause hair to be baked not dried. Hair was sectioned first: top, sides and back. Hair was then dried by starting at the nape area first and continued with each section until the entire head was dry.

Next, he applied an additional amount of IT&LY Pure Water Drops prior to using a styling iron. To finish, he used his IT&LY's Racing Red 1" Digital Iron and divided hair into three parts again: top, sides and back. Starting at the nape area and taking small sections at a time, comb the hair before running the flat iron through. Complete each section until you have straightened every strand. Inside Tip: By sectioning the hair you have total control over the style, making sure every strand is smooth and sleek.

To finish he sprayed some IT&LY Pure Definition Hairspray on a toothbrush and ran it over the top hairs to give that light hold while taming any fly-a-ways at the same time.

To find out more about what is new and happening at IT&LY HAIRFASHION, N.A., follow them on twitter at www.twitter.com/italy_hair

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