New Look launched its innovative retail concept store in Marble Arch complete with a Kelly Brook Blippar enabled window display. Kelly Brook was in store to cut the ribbon and try out the new Blippar POS for her new make up range. The store is one of the new premium and boutique stores featuring cutting edge technology including Blippar enabled Kelly Brook POS. The store, of course, also features New Look's customary range of fabulous clothing, including evening dresses and jeans.
James Shepherd of Blippar commented:
"This is a real ground breaking moment for both Blippar and New Look. Being able to work with the New Look team on creating some exciting and engaging content for its customers to interact with whilst they shop brings a whole new dimension to browsing. The window display looks fantastic and we can't wait to see it rolled out across other New Look stores. Having Kelly Brook involved in this too just adds to the excitement."
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