Shopping website Net-a-Porter, owned by Compagnie Financière Richemont SA, has launched the first phase of its print and digital magazine project aimed at luxury fashion-focused women worldwide.
WWD reported that Net-a-porter first will launch a free, weekly online magazine called The Edit (now available). The online magazine will be the sister of an as-yet-unnamed print title that will debut this fall and will come out four to six times a year. Net-a-porter has created a teaser, The Collections Special, that offers a taste of the print magazine to be launched in the fall.
The Edit features fashion shoots and allow readers to buy directly from the pages. It also features news, special content and interviews with women from around the world.
The Collections Special focuses on Spring collections and will be sent out next week. It has been printed in English, French, German and simplified Chinese to coincide with Net's multilingual Web sites that will launch later this month. As of this spring, The Edit will also be published in French, German and Mandarin, in addition to English.
The Editor-in-Chief of Net-a-Porter, Lucy Yeomans, is the creative mind behind these new editorial efforts. Yeomans was previously the editor-in-chief of British Harper's Bazaar.
Yeomans said her vision for The Edit was a magazine "for and about women with great style and great stories," a title with international resonance. "We want to be for the global, international woman. We're not putting up geographical barriers," she said.
"This is a new model for publishing, a blend of the old and the new, and the shopability really inspires me," said Tess Macleod Smith, vice president, media and publishing, of the Net-a-porter Group. She said the "aim is to inspire the consumer from the very beginning of her journey - and follow her all the way to the end."