Naked Brand Group Inc. announced it has been classified as a Roozt certified brand. This means that Naked's premium line of underwear and undershirts are now a part of an exclusive community of trendsetting brands that use their business to make a difference in the world. In order to gain this distinction, Naked's products were thoroughly vetted by Roozt who have certified that the Company is using its products, practices and profits to make an impact on humanity, communities, the environment and on employees.
From day one, Naked has been committed to making a difference. For every Naked garment purchased, a portion from each sale goes to Project World Citizen, a charity committed to building computer labs in rural Ghana. Furthermore, Naked's Microfiber fabric is bluesign® certified, one of the highest environmental standards in the textile industry. This certification verifies worker safety, sustainable production and harmful chemical free products. Naked's other popular fabric, Naked MicroModal®, is both Eco-tex 100 certified and Lenzing certified. Not only are the products eco-friendly, the factories are too. Naked's textile factories are proud partners of Better Cotton Initiatives, are EKO-TEX 100 certified and produce their own 100% green energy.
Joel Primus, President of Naked states, "As a Roozt approved brand Naked has gained access to one of the largest communities of socially responsible shoppers on the web. We have also tapped into a network of key influencers centered on social entrepreneurship. We are pleased to be aligned with a company committed to helping create positive social change. We encourage everyone to logon to http://www.roozt.com where your free membership will feed one American in need in partnership with Feeding America, the nation's largest domestic hunger-relief charity."
Ultimately, Roozt is a marketplace for social good. It gives socially conscious brands an ecommerce platform to grow their business, connects them to social media and gives consumers incentives to contribute to a better world with each purchase. They have created an online platform that incubates and accelerates the growth of the coolest socially conscious brands out there. Online shoppers can browse by cause, impact region or product category and read about each brand's unique story.