Meet the New Face of M.A.C.

M.A.C. Cosmetics has been known to showcase unconventional beauties in their advertising campaigns. Add to that long list, Jelena Abbou, the Serbian figure competitor and personal trainer. In the ad she's showing off her biceps, which put most people to shame, and wearing a strapless ballroom dress while repping the beauty brand's "Strength" collection.

The copy encourages you to "Flex your femininity with a color collection that's fearless, elegant and strong," and/or "Strike a powerful pose, stand out, redefine the notion of beauty-and do it with strength too irresistible to ignore."

The collection includes bold lip shades and eye-shadows with names like "Brains & Brawn," "All Woman," and "Black Magique."

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