Mary Kay, Cosmetics
"The Independent Beauty Consultants websites are like a personal makeup concierge," said Sara Friedman, Mary Kay Inc.'s Vice President of U.S. Marketing. "Once a woman goes to her personal Mary Kay Independent Beauty Consultant's website or connects with one through the help of the Consultant Locator, she can save her favorite products, view application tips, get personal product recommendations and order products. Plus, she can always see how the newest trend looks on her with our popular online Virtual Makeover. The website makes running a Mary Kay business easier for our independent sales force and makes buying our products even more fun and convenient for customers."
Mary Kay's new web platform is available in the United States with plans to roll it out to its other global markets throughout the next 18 months. Also, the company will debut a mobile version of the website later this year.
About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 2.5 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.com.