Macy's has added a new feature to its iPhone app to give consumers turn-by-turn directions through its massive Herald Square flagship location, reports Mashable. The software startup Meridan is repsonsible for this new GPS app.
Macy’s is one of three businesses to be part of Meridian’s beta test the indoor GPS feature for department stores.
“Macy’s is kind of the leader right now in a lot of digital initiatives. They’ve been trying out lots of digital initiatives to engage with shoppers in their homes and in stores,” said Jeff Hardison, VP of Marketing and Business for Meridian, explaining why the startup chose to partner with Macy’s. The goal, he says, is that Macy’s will gradually expand the mapping feature to all or most of its other retail locations in the future.
To read more on Meridan and Macy's GPS map click here.
More Articles by This Author...
VIDEO: Ben Affleck Joins SNL's 'Five Timer Club'
STAR TREK: INTO DARKNESS Beams Its Way Ahead of IRON MAN to Take Weekend Box Office
InDepth InterView: Susan Stroman Talks PBS Mel Brooks Doc, BIG FISH, BULLETS OVER BROADWAY, SCOTTSBORO BOYS In LA/UK, BLAZING SADDLES & More
Top Tracks & Albums: GATSBY Soundtrack Holds on to No. 1 iTunes Spot , Week Ending 5/19
Breaking News: Surprising No One, Yahoo! Has JUST Bought Tumblr for $1.1 BILLION Dollars
BWW Reviews: 'And the Winners Were...' A Report Card for the Metropolitan Opera's 2012-2013 Season
BWW Reviews: FIAF Presents THE ULYSSES SYNDROME Celebrating World Nomads Tunisia
Regional Orchestra of the Week: Delaware Symphony Orchestra
All Materials Copyright 2013 Wisdom Digital Media | Privacy Policy | RSS/XMLFeeds