Macy's has added a new feature to its iPhone app to give consumers turn-by-turn directions through its massive Herald Square flagship location, reports Mashable. The software startup Meridan is repsonsible for this new GPS app.
Macy’s is one of three businesses to be part of Meridian’s beta test the indoor GPS feature for department stores.
“Macy’s is kind of the leader right now in a lot of digital initiatives. They’ve been trying out lots of digital initiatives to engage with shoppers in their homes and in stores,” said Jeff Hardison, VP of Marketing and Business for Meridian, explaining why the startup chose to partner with Macy’s. The goal, he says, is that Macy’s will gradually expand the mapping feature to all or most of its other retail locations in the future.
To read more on Meridan and Macy's GPS map click here.
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