MYPLASH Launches BOBS and Skechers Partnership

MYPLASH, the reloadable and responsible prepaid MasterCard for teens and young adults, announced an exciting new partnership with SKECHERS to promote financial literacy and support shoe donations to children in need via their charitable BOBS from SKECHERS program.

SKECHERS gives a new pair of shoes to a child in need for every BOBS purchase, and has donated more than three million pairs worldwide since the program launched in 2011. As part of the new partnership between BOBS and MYPLASH, a selection of BOBS-branded prepaid card designs is now available for purchase in the MYPLASH gallery. MYPLASH and MasterCard will also donate a new pair of shoes to a child in need when a BOBS-branded card is purchased through the program.

SKECHERS will promote the MYPLASH partnership with thirty million bag stuffers, nearly forty million shoebox inserts, retail displays in 250 SKECHERS store locations, and co-branded TV spots that will air nationwide.

"We are absolutely thrilled to have BOBS from SKECHERS onboard to support our mission of educating young people about financial responsibility," said MYPLASH President and CEO Brian Newberry. "We are also delighted to be contributing to the BOBS charitable program and helping the nearly 300 million children around the world that are in need of shoes."

"At SKECHERS, we believe all companies should do what they can to give back and help those in need. BOBS from SKECHERS has transformed the simple act of buying a pair of shoes into an impactful charitable program that has helped millions of children around the world," said SKECHERS President Michael Greenberg. "It's exciting to see the BOBS message growing through new partnerships like the one with MYPLASH. We hope their customers see the impact BOBS has made around the world and feel compelled to support the cause."

The MYPLASH Prepaid MasterCard works everywhere Debit MasterCard is accepted, requires no credit check, and is available for adults or for teens with parental consent. It can also be reloaded online or at more than 50,000 retail locations via the MasterCard rePower Network or Green Dot MoneyPak.

MYPLASH Prepaid MasterCard Card is issued by University National Bank, Member FDIC, pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About MYPLASH

MYPLASH, a subsidiary of Plastic Cash International, is the innovator behind the reloadable MYPLASH Prepaid MasterCard, MYPLASH has distinguished itself with unparalleled product offerings, substantive financial literacy support, and exceptional youth marketing acumen. For parents, MYPLASH delivers the invaluable piece of mind of being able to conveniently manage their teen's spending, support their financial education, and provide them with an added safety net. For teens and young adults, MYPLASH affords a unique opportunity to garner responsible money management experience, while expressing their individuality through popular branded and custom card design options. And for cardholders of all ages, benefits like no credit check, commitment, or risk, exclusive branded content, discounts and promotions, and MasterCard Zero Liability Protection offer even more added value. For more information visit www.MYPLASH.com.

Page 2 >>