MCG, Jewelry, Accessories
Multimedia Commerce Group and Authentic Brands Group announced a partnership agreement giving MCG a license to develop and retail proprietary jewelry collections under the Marilyn Monroe brand. MarilynMonroeJewelry.com will be the brand's online store where consumers can purchase the jewelry.
"We're excited to be working with the experts at MCG to breathe life into one of the things Marilyn Monroe wore best – jewelry," said Nick Woodhouse, chief merchandising officer, Authentic Brands Group. "As we continue to develop licensing partnerships across retail and wholesale categories, we believe jewelry will be a key component in representing the timeless elegance that Marilyn Monroe embodied."
Launched on October 10, the Marilyn Monroe jewelry collection is sure to appeal to a wide audience as it personifies Marilyn's glamorous style.
"MarilynMonroeJewelry.com will continue to grow and evolve as we bring new and exciting pieces to the collection," said Tim Engle, chief strategy officer for MCG. "We are excited to announce that Jewelry Television and JTV.com will be the first retailer to carry the exquisite jewelry line in time for the 2012 holiday season, and we anticipate a flurry of activity in 2013."
"Known for her iconic beauty and timeless style, it is appropriate that Marilyn Monroe will finally have an official collection of jewelry that preserves the integrity of all that she represented," noted Engle. "It is our responsibility to be the guardians of her jewelry brand and ensure quality and craftsmanship across all price points."