Lululemon Will Not Play the Sale Game

People thought we were going to start playing that game, which absolutely isn't true. You can't blink. The consumer sees Black Week, which is what we call the week of Black Friday and Cyber Monday, and the consumers are savvy and they're waiting for retailers to discount. You'll either offer promotions or not, and we're in the "not" category. You've got to shape your buying patterns to respond to that. If you're not going to discount you've got to have some bold and unusual things planned, which we do here.