Limited Brands to Present at the ICR Xchange Conference

Limited Brands is scheduled to participate in the 15^th Annual ICR Xchange Conference in Miami, FL on Jan. 17, 2013. Stuart Burgdoerfer , executive vice president and chief financial officer, will be making a presentations. A link to their presentation is currently available on the homepage of our website at www.Limitedbrands.com.

Leslie H. Wexner , chairman and chief executive officer, stated, "Victoria's Secret and Bath & Body Works are world leaders in their categories with opportunity for significant growth in the United States and internationally. We continue to target a minimum of low-double digit annual earnings growth and an operating income rate in the high-teens."

Burgdoerfer added, "We are pleased with January results to date and semi-annual sale performance at Victoria's Secret and Bath & Body Works. Inventories are clean, and we are well-positioned heading into Spring. We remain committed to investing in the business, returning excess cash to shareholders and delivering superior shareholder returns."

The company will report January sales on Feb. 7 and will report fourth quarter results and issue 2013 guidance on Feb. 27.

The ICR Xchange Conference webcast is being hosted by NASDAQ. A link to the live webcast of the presentation will be available from the home page of our website at www.Limitedbrands.com. The archive of the webcast will be available for 90 days following the live presentation.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel , is an international company. The company operates 2,631 specialty stores in the United States and its brands are sold in more than 700 company-operated and franchised additional locations world-wide. The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

Limited Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the ICR conference presentation and webcast involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the ICR conference presentation and webcast:

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