L'Oreal Paris Breaks the Digital Beauty Mold With Website Re-Launch

Related: L'Oreal Paris, Beauty, Cosmetics

BEAUTY LIBRARY
LOrealParisUSA.com is an unparalleled resource for beauty trends and how-to's. With an extensive collection of articles and engaging videos that can be filtered by category, the site's Beauty Library allows women to explore products and research trends that inspire them. It features richly vibrant imagery and up-to-date content to read like a high-end online magazine.

L'Oreal Paris teamed up with AOL to ensure LOrealParisUSA.com is providing up-to-the minute, trend-focused beauty editorial. This exclusive partnership includes content creation and syndication on AOL StyleList's "Beauty Bar" a dedicated section of the site that will include L'Oreal Paris-driven articles, how-to videos and slideshows.

"We're thrilled to partner with such an iconic brand like L'Oreal Paris and are excited to help re-launch their site by providing high-quality content that will deliver personalized beauty tips, advice and more," says Brad Elders, SVP, East Coast Sales, AOL. "As the brand company, AOL is in the business of creating unique and tailored content for our clients. That, coupled with the power of our network, not only allows us the ability to create, but to also syndicate that content across our network on sites including StyleList.com."

GENIUS TOOLS & CONSULTATIONS
The online consultation suite features expert advice from L'Oreal Paris' roster of consulting beauty pros including makeup artist Billy B., hair stylist Johnny Lavoy, dermatologist Dr. Gervaise Gerstner, nail expert Tom Bachik and hair colorist Christophe Robin. This section of the site also includes diagnostic tools for picking the right skincare regimen or perfect shade of hair color.

CONNECT WITH L'OREAL PARIS:
Experience the new LOrealParisUSA.com now and connect with the brand on Facebook at facebook.com/lorealparis and on Twitter @LOrealParisUSA.

ABOUT L'OREAL PARIS:
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories hair color, haircare, skincare and cosmetics and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl, Studio Line and L'Oreal Kids hair care; Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Go 360 Clean, Sublime Bronze, Sublime Sun and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and Studio Secrets Professional MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out the new www.lorealparisusa.com.

L'Oreal Paris Breaks the Digital Beauty Mold With Website Re-Launch

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