L'Oreal Paris, Beauty, Haircare
L'Oréal, announced today the opening of the largest hair color production plant in the world in terms of production capacity.
With an investment totaling USD 100 million, this new factory will double the production capacity in Mexico, and will supply both Latin America and North America. Focusing entirely on hair color products, the facility is located in the "Logistik II" Industrial
Park, in Villa de Reyes, State of San Luis Potosí. L'Oréal's other production plant is located in Mexico City.
"The L'Oréal Group has decided to open its new production plant in Mexico, since this is one of the most strategic countries for the Group, a key crossroad between North America and Latin America. To have built our largest hair color plant here shows once more our deep commitment to provide the market with superior quality products and great value "said Jean-Philippe Blanpain, Executive Vice-President of Operations L'Oreal.
In line with the Group's ambition to reach one billion new consumers in the next ten years, this new factory is also a part of L'Oréal's global strategy towards greater specialization of its production by business segment.
"Given the growth of our business in the country and our industrial expertise, Mexico is key to
attaining our goal of our next billion new consumers. The plant of San Luis Potosi reflects our
confidence in the ongoing expansion of the Mexican market and that of the Latin American market
itself" said Alexandre Popoff, Executive Vice-President Latin America Zone L'Oréal.
A Unique Facility Dedicated to Hair Color
The plant in San Luis Potosí started operations in April 2012, with a targeted production of over 100 million units in 2013, and over 210 million in 2014 – for a total production of 400 million cosmetics units in the country (including the Mexico City plant).
It currently manufactures hair color products for L'Oréal Paris, Garnier, SoftSheen Carson and, from 2013, for L'Oréal Professionnel.
Regarding sustainability, the plant already features advanced technologies for water treatment and solar powered equipment – with wind energy coming in the next few months. After our distribution center, the new plant is also in the process of becoMing LeeD certified.
L'Oreal Mexico has reduced water consumption per unit by 60% and CO2 emissions per unit by 60% which is over and above the Group's objective to decrease by 50% water consumption, CO2emissions, and waste by 2015.
The new plant in San Luis Potosí is a direct employment source for 400 people and an indirect
employment source for 800 individuals. In this way, L'Oréal México confirms its investment in the country, boosting the local economy through its leadership in the personal care, health and beauty market, and through their major investment in the industrial sector.