Kenneth Cole New York, amfAR, Geneva Watch Group
Kenneth Cole New York, through its licensee partner, the Geneva Watch Group, unveils the limited edition Powered by You watch, the newest style in its renowned automatic watch collection. The limited edition Powered by You watch is designed to inspire individuals to generate change in their global community. Through its partnership with Kenneth Cole New York and a continuation of both companies' long standing commitment to giving back, Geneva Watch Group will donate at least $25,000 from the sale of the watches to amfAR, the Foundation for AIDS Research.
Over 25 years ago, when publicly mentioning AIDS was still considered taboo, Kenneth Cole used his platform as a fashion designer to launch a series of provocative advertising campaigns that helped generate awareness and raise funds for research aimed at finding a cure.
In 2011, Cole partnered with amfAR and the MTV Staying Alive Foundation on the reinterpretation of the iconic AIDS ribbon and created a celebrity driven international PSA campaign, re-igniting a new wave of awareness about the disease with the millennial generation. Now in his 8th year as Chairman of amfAR, Cole furthers his dedication to amfAR, an organization that has eased the burden of millions around the world living with AIDS.
"This is the time to step up our investment in a cure for AIDS," says Kenneth Cole. "This new, limited edition Powered by You watch is intended to cultivate a call-to-action for today's generation to find a cure."
Change:Powered by You Kenneth Cole
As the automatic watch is powered solely by the wearer, so is the ability to impact social change. Wearers can fashionably show their support for AIDS awareness through the watch's red color details. Each limited edition Powered by You watch features a vibrant red hand on the sub second dial, red minute track accents and an enameled double loop red ribbon on the case back, symbolizing united efforts to finding a cure for AIDS.
Features: Power for You
With a renewed spirit of innovation, the limited edition Powered by You watch design is a testament to Kenneth Cole New York's continued technological development of the automatic watch. The exhibition case back exposes the beauty of the watch's 21 Jewel self-winding automatic movement. Designed with both male and female trendsetters in mind, the watch features a skeleton silver dial with rose gold accents, a stainless steel band and case with rose gold colored rotating rachet bezel.
"The sleek design of the Kenneth Cole New York limited edition Powered by You watch reflects the spirit of today's consumer cutting edge, stylish and socially aware," says Jeff Gregg, Geneva Watch Group CEO. "We are excited to combine community outreach efforts with Kenneth Cole in support of this mission by adding to the more than 340 million raised by amfAR since their founding in 1985."