Ke$ha Releases Another Hit With Baby-G

Global pop icon and Baby-G Brand Ambassador Ke$ha returned to create another watch after the successful launch of the 2011 Ke$ha watch collection, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012. Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!

Launching in December 2012, the limited-edition Baby-G x Ke$ha watch reflects the eye-catching essence of the "Die Young" singer/songwriter. Ke$ha drew inspiration for her BGA160KS-7B watch from the evolvement of her personal style while keeping with trends of the season.

"Just like music, fashion is a form of expression. And as you might have been able to tell, I'm all about expressing myself," said Ke$ha. "Having a good time with your style is so important, and that's why I'm thrilled with the design of my new go-to accessory with Baby-G!"

The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece perfect for any outfit or occasion. It features a white, semi gloss case and gold pinstriped band with Ke$ha's signature logo and a gold 3D Roman numeral index consisting of four layers. The watch takes wrist wear to a new dimension utilizing a Neon Illuminator in which a black light LED illuminates special luminous ink on hour markers on the hour and minute hands, and on the dial. The result is a dazzling array of colors.

The Ke$ha-branded accessory is not only fashionably on-trend, it's also tough with a shock resistant & 100-meter water resistant structure and offers functionality with 27-city world time, 4 daily alarms, countdown timer, stopwatch, 12/24 hour formats and a mute function. This warrior's watch is perfect for keeping the popstar on time and in style all tour long!

Ke$ha is also as multi-tasking as her namesake watch. In addition to music and design, she is the first-ever Global Ambassador for Humane Society International where she helps to end cruelty to animals worldwide. To support Ke$ha's "pet" cause, Baby-G is paying it forward by supporting a Humane Society International initiative close to the star's heart, their Street Dog Welfare Program.

"Ke$ha's standout character and mass appeal is the ideal pairing for our upbeat Baby-G brand," said Shigenori Itoh, Chairman and CEO of Casio America. "Merging our fashionable and functional watches with a fun, fearless and charitable star makes this collaboration a perfect fit for our consumer."

The limited edition collaboration watch will be available this December at Tourneau, Nordstrom, select Macy's stores and fashion boutiques, with an MSRP of $130 for the BGA160KS-7B. Please visit www.baby-g.com to view our other women's watch collections.

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