Jovani Fashions Takes Action to Protect Brand

Related: Jovani, Apparel, Formal Wear

A leader in the world of designer dresses, Jovani prides itself on having impeccable quality when it comes to the design, production and distribution of their unique dresses. As a result of their popularity, a market for imitation and counterfeit dresses has unfortunately affected some of their customer base looking to have the Jovani experience. Knowing that there are unauthorized retailers who have found a way to fool customers wanting authentic gowns is disappointing to The company, as well as its affiliates who do provide legitimate pieces. Consequently, the fashion house is taking strides to protect both their customers and the brand.

In order to limit unauthorized retailers from affecting more customers, Jovani is developing an accessible system to verify authorized retailers on their website, along with other anti-counterfeiting initiatives. While it is still in the planning stages, Jovani.com provides an authorized retailer search engine for both U.S. and international customers. Customers can also email consumerprotection(at)Jovani(dot)com to confirm if a retailer is authorized but not listed on the “Where to Buy” section of the website.

Selling to over 3,000 retailers worldwide, the family-owned fashion house has continued to fulfill their goal in creating designer evening dresses that cater to women of all ages. As Jovani increases its visibility on the world stage, they have become a go-to designer for celebrities like Natalie Cole, Miranda Lambert and Carrie Underwood. Unauthorized retailers go to great lengths to benefit from the Jovani name, including taking photos from the official website and altering the image by cutting off the heads of models or even blurring out faces to bypass copyright infringement. These images may be the same, but when customers receive their perceived authentic gown, the quality differences and workmanship are incomparable. The last thing Jovani wants is to have their customers and reputation negatively affected by the illegal activities of others.

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