Joe Fresh to Launch E-Commerce Site

Get ready Joe Fresh fans!  The Canadian brand confirmed it will be launching e-commerce this spring via JCPenney's website. 

The brand had previously announced a shop-in-shop partnership with JCPenney.  Creative Director Joseph Mimran told WWD, "For [Joe Fresh], it looked like a great opportunity to get a very large footprint in the U.S. very quickly and to do it with someone who is visionary." 

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