Ivanka Trump Launches Her First Fragrance

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Ivanka Trump, entrepreneur, style influencer, TV personality, and EVP of Development & Acquisitions of The Trump Organization, launched her first fragrance in partnership with Parlux Fragrances, Ltd.

"Ivanka Trump is the true inspiration of what epitomizes strength in grace and beauty," said Linda Levy, SVP and CMO of Perfumania Holdings, parent company of Parlux, Ltd. "Ivanka never underestimates the importance of style and staying power. Her effortless beauty is captured in her namesake fragrance, IVANKA TRUMP."

IVANKA TRUMP is a floral oriental scent that begins with sparkling Italian Bergamot, lush apple, and pink peppercorn. The heart opens with a lush bouquet of jasmine, rose and peach blossom. Golden amber, creamy vanilla, patchouli and smooth cedarwood deliver a meaningful and lasting impression. The IVANKA TRUMP fragrance was created by Jennifer Mullarkey, fragrance developer for Parlux and Marypierre Julien, perfumer at Givaudan Fragrances.

"I enjoy wearing fragrance everyday and always found myself searching for the one signature scent that reflects the things I love," said Ivanka Trump. "For this reason, I wanted to create an elegant fragrance for women with notes of some of my favorite flowers such as rose and jasmine."

The IVANKA TRUMP collection premieres at Macy's, Lord & Taylor and other fine department stores nationwide this month. The collection includes: Eau de Parfum in 1.7 fl oz/50 ml for $62, Eau de Parfum in 3.4 fl oz/100 ml for $78, and Body Lotion in 6.0 fl oz/175 ml for $35.

To coincide with the launch, Ivanka Trump will host personal appearances at select Macy's and Lord & Taylor stores. Her advertising campaign will appear in top fashion and lifestyle books during the spring season. Ivanka's fragrance microsite, www.ivankatrumpfragrance.com, is live this week with interactive content including behind the scenes video of her ad shoot and an opportunity to sample her fragrance. Ivanka's social media programs will include engaging contests on Facebook, Twitter and Pinterest.

Ivanka Trump's first fragrance introduction works synergistically with her other lifestyle categories that include: fine jewelry, footwear, handbags, outerwear, apparel, sunglasses and home fashions.

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