Internationally Renowned RUSK Presenting Sponsor of Nolcha Fashion Week

Related: RUSK, haircare, Nolcha Fashion Week

RUSK, the professional haircare brand internationally renowned for its cutting-edge approach to cut, color and style, is serving as the official presenting sponsor of Nolcha Fashion Week: New York.

Now in its fifth year of showcasing independent fashion designers, Nolcha Fashion Week is an award-winning event officially recognized by Mercedes-Benz and the New York City Economic Development Corporation. A team of leading RUSK hairstylists, led by Artistic Director Gerard Caruso, will use the brand's high-performance hairstyling products and tools backstage to create the hairstyles for all 13 runway shows, which will be presented today, Wednesday, September 12, at Pier 59 in Chelsea.

"RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world, which is why being the presenting sponsor of Nolcha is the perfect fit," says Heather Simmons, Vice President of RUSK Marketing and Education. "We are excited to bring our passion to the stage and proud to be a part of New York Fashion Week's most inspiring independent fashion event."

RUSK's popularity among professional stylists and consumers alike is expected to add even more notoriety to an increasingly esteemed program.

"We are thrilled to have RUSK come on as our presenting sponsor this season," says Kerry Bannigan, CEO of Nolcha Fashion Week. "Being recognized by an industry leader like RUSK and having them align with us at this level represents the drive Nolcha has to support the independent fashion industry."

For more information on Nolcha Fashion Week, visit www.nolchafashionweek.com; and for more information on RUSK, visit www.rusk1.com. For any press-related inquiries regarding RUSK's sponsorship, please contact Martha Miller of Creative Media Marketing PR: martha@cmmpr.com.

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