Luxury boutique Intermix may be launching it's own label with a new partnership with Gap, Inc. reports WWD. Gap and Intermix are two names I never thought would be put in the same sentence, let alone partnership. The deal is just in it's beginning stages and it seems that the high end, contemporary store could benefit from Gap's huge presence.
WWD speculates: "In an ideal world, [Intermix] is hoping to connect with a partner that has a bigger platform either in the U.S. or internationally, with the goal toward working together on expanding Intermix's footprint. The company hasn't ruled out the possibility of working with a partner that also has some sourcing experience that can help Intermix launch its own private label. That's where Gap could come in and provide some expert merchandising and retail know-how, whether across the U.S. market or internationally, and even in the e-commerce arena, presuming the parties are able to reach an agreement."
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