The day has finally arrived! Tomorrow is the launch of Mason Martin Margiela for H&M and prepare for it to be nuts.
If you want first dibs on the merchandise, pack your overnight bag and head on over to your nearest H&M. Here are the New York locations:
Uptown: 125 West 125th Street; 731 Lexington Avenue at 59th Street; 150 Lexington Avenue at 86th Street; 10 Columbus Circle.Midtown: 1328 Broadway at 34th Street; 505 Fifth Avenue at 42nd Street; 640 Fifth Avenue at 51st Street; 435 Seventh Avenue at 34th Street. Downtown: 111 Fifth Avenue at 18th Street; 515 Broadway at Spring Street.Queens: Queens Center Mall, 90-15 Queens Boulevard.
The stores open at 8am, but people are know to line up well before then. Racked reported that last year they arrived at the Versace collaboration at 7am and received a wristband to shop at 1:45pm. And the Versace collection did not produce the amount of crowds expected tomorrow.
BIG TIP: Have an idea of what you are interested in ahead of time. View the whole collection here and choose your top picks. This way when you do get in, you'll have some direction.
Good luck and happy shopping!
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