Miamians rejoice! The much anticipated Lincoln Road H&M has finally opened this past Wednesday.
H&M's fifth U.S. flagship store opened with a huge party. 800 guests viewed H&M's fall look book screening in the new 24,000 sq. foot store before Flo Rida took control of the music.
“This location features many unique design elements for us,” said the retailer’s North American president Daniel Kulle. These designs include pink and white neon signage throughout departments, seafoam green and brass Art Deco and palm-tree wall graphics. “But the real showpiece is the state-of-the-art, 26-by-19-foot LED screen over the original theater’s stage for weekend DJs and regular performances.”
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