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A little more than one year ago, GUESS Watches challenged themselves to become the #1 watch brand on Facebook. Through a variety of creative consumer engaging initiatives GUESS Watches has grown to over 2.2 million fans solidifying GUESS Watches as the #1 watch brand on Facebook. To continue to grow their social media journey, they have decided to target the fashionable video-minded consumer by accessorizing with YouTube.
As the leader of trends in fashion and Facebook, we can be sure GUESS Watches won’t be launching your everyday YouTube series. The brand has taken to the streets of style and carefully chosen two up-and-coming fashion/lifestyle bloggers from Connecticut as hosts. These “young, sexy and adventurous” style connoisseurs (Chelsea Bennett and Lauren McBride of MyVintageRomance.com) will star in a “what to wear and how to wear it” video series (aptly named “Second Look”) combining their own fashion savvy styling skills with brand new GUESS Watch product. The girls will ultimately take a “Second Look” at a variety of GUESS Watches’ newest and chicest styles to create their own must-have head-to-toe looks that are truly GUESS. From wearing fierce feline-inspired accessories to glamorously gifting for the holidays, you can be sure all your fashion questions will be answered in these sophisticated yet sassy style segments. The “Second Look” series will debut on October 17th with new episodes scheduled for release every other week.
Watch the "Second Look" trailer here!
About GUESS Watches:
Guess Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Guess Watches launched its first collection in 1983 with a line of men’s and women’s fashion watches. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends.
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