Intermix, Gap, Apparel
The partnership should be mutually beneficial. Intermix can use Gap's global reach to grow their own retail and e-tail presence, while Gap can benefit from Intermix's expertise in the contemporary luxury market. But most exciting: Gap also intends to help amp up Intermix's web site with some innovative improvements.
"We have an omnichannel strategy that we're putting in place where we bring the Web and the store experience together," a Gap exec told WWD. "Some of our Web orders are shipped from the stores. Customers can find an item on the Web and search for it in stores around [them] to find where it is available. The natural progression is to buy it online or reserve it in the store, and then go and pick it up."