G-Star, The Art of RAW
G-Star announces the new Spring/Summer campaign: The Art of RAW. The Art of RAW campaign captures the G-Star fascination with the many facets of RAW in unexpected combinations, as seen in the Skeleton Dog art object within the campaign and the new collaboration with electronic dance music producer Skrillex.
The G-Star signature Skeleton Dog celebrates a passion for denim craftsmanship and its unlimited possibilities. Known for innovating 3D design in denim, G-Star and the brand's designers continually seek to pioneer new construction techniques, fabric treatments and denim creations through experimentation in RAW denim art objects, including the Skeleton Dog centrepiece. By looking outside and beyond the world of fashion, G-Star is able to uncover and apply new concepts within the medium of modern denim.
G-Star, as an admirer of Skrillex's RAW talent and self-made mentality, approached the producer to write and produce the score to the campaign video. In response, Skrillex created a custom track that is both unexpected and energetic. Currently Skrillex is packing stadiums with his signature sound, "a mixture of dubstep, electro-house and fidget," in the words of the producer. G-Star appreciates Skrillex as a RAW talent who has developed in a range of disciplines, from lead-singer, to solo artist, to producer with his own record label.
Beyond music, Skrillex creates prints and drawings. G-Star combined this creative talent with his favorite denim, the G-Star Elwood, as part of the like-minded collaboration. The result is a special limited edition of the G-Star Elwood Super Slim, coined the "Illwood" by Skrillex himself.
The pants unisex design features include blind seams, simulated leather trim at the pockets and heel pad, a new "Ill" logo detail at the coin and back pockets, and mesh lining at the waistband and interior pockets. In addition, the inside of the denim is printed with Skrillex's own hand-drawn illustrations of deep-sea creatures.
The limited edition Skrillex Illwood will be available starting March 15, 2013 in 15 selected G-Star stores worldwide.