Fusion Specialties, Inc. is pleased to announce the Mannequin Design Competition for students. Design students are invited to participate in a contest exploring the world of mannequin design through the eyes of a singular brand. Winning designs will be showcased at 2013 GlobalShop in Chicago and in DDI magazine among other venues. The grand prizewinner will see his or her designs sculpted and manufactured in full size; the winning collection will be displayed in the Fusion booth at GlobalShop 2013 and also highlighted at a jcpenney store in the New York City area. Cash awards will be provided to the top five designs.
Mannequins present an opportunity to connect with the consumer on a deeply emotional level. Mannequins should be aspirational while at the same time reflecting the brand's fit and look. In this competition, students will be challenged to explore how to meld these criteria into a mannequin collection that is innovative, exciting and reflects the designated brand appropriately.
Fusion Specialties, one of the world's largest designer and manufacturer of custom mannequins, has designed multiple collections for jcpenney, Nike, Gap, Guess, Disney, Chico's, and Armani A/X among others. Their approach is to personify a retailer's brand identity through the design of custom mannequins and this particular design challenge will ask student participants to do the same. Students will be designing for some of the most popular private label brands sold at jcpenney, and will be required to understand the history, demographic and target customer for that brand. All of this must be reflected in the proposed design for the mannequins.
Participants must be actively enrolled in a collegiate level design program and must be legal residents of the fifty (50) United States, the District of Columbia, and Puerto Rico who are at least eighteen (18) years old at the time of entry. Participants must submit their full name, school, major, anticipated graduation date, and email address. Once this criteria has been verified, a full brief will be emailed to qualified participants.
Students should submit initial interest and a request for detailed contest information to email@example.com no later than November 2, 2012. The creative brief will be sent to qualified participants by November 9, 2012.
Final submissions are required by December 21, 2012 via PDF by email to firstname.lastname@example.org. During the month of January 2013, a jury panel will choose the top five entries with representatives from Fusion Specialties and DDI Magazine. The top five entrants will be notified in February 2013, however, the specifics of the winning entries will not be announced until GlobalShop in April 2013. Prizes will be awarded at that time.
- $2500 in cash to be awarded to the Grand Prize winner along with publication in DDI magazine, actual development and production by Fusion of the winning mannequin design, showcase at 2013 GlobalShop, feature on the Fusion website, and more.
- $1000 in cash to be awarded to 2nd place winner along with designs showcased in DDI magazine, at 2013 GlobalShop, and on the Fusion website.
- $500 in cash to be awarded to the 3rd, 4th and 5th place entries with designs showcased in DDI magazine, at 2013 GlobalShop, and on the Fusion website.
Richard Ledbetter, VP, Visual Merchandising, jcpenney. Richard is responsible for heading the unique execution of the merchandise experience in all jcpenney stores. He has led visual merchandising for many world class retailers including Chico's, Border's, Victoria's Secret, Lane Bryant, and Liz Claiborne.