2013 Grammy Award-winning rising music star Frank Ocean is featured in an ever-expanding series of new promotional images for fashion label Band of Outsiders just now beginning to be rolled out on Tumblr.
As part of a week-long promotion, Ocean will be featured in a series of 23 images depicting the dapper R&B star wearing designer duds crafted by the hipster house released sporadically throughout the week and into the weekend.
In the handful of images from the shoot released so far, a clean-cut Ocean wears a stylish tuxedo while bumming around - quite literally - in an urban environment; smiling, laughing, pondering pensively and even finding the time to catch a few Zs on a park bench while he wanders about a sunny, palm tree-strewn city locale.
Additionally, the Instagram-style images display washed-out, somewhat grainy graphics inside a Polaroid-esque frame, further explicating the shabby chic quality of the inventive, innovative new ad campaign and clothes within it - undoubtedly and undeniably ultra au currant, as is to be expected from the edgy Band Of Outsiders label.
The shots were lensed by Scott Sternberg and filmed throughout Los Angeles.
Check out the official Band of Outsiders Tumblr here.
View the first four images released from the Band of Outsiders photoshoot below.
Photo Credits: GQ, Band Of Outsiders.
Pat Cerasaro is a playwright and screenwriter currently in pre-production on his first feature film.|