Favery, Rosie Pope Maternity, Apparel
Favery announced its partnership with maternity guru, Rosie Pope. As a result of the partnership, Favery, a social media community for planning and getting advice on life and style decisions via online bulletin boards, will feature Rosie Pope Maternity content and enable users to engage directly with the brand. Rosie will pose questions through Favery's unique polls, and receive real-time answers and opinions on pertinent maternity fashion, pregnancy and parenting issues. The insight gained from Favery users will help influence future design and development of products that moms-to-be will love.
"Favery's partnership with Rosie Pope Maternity will grant growing families a different kind of access to one of the premier maternity advisers in the nation," said Favery CEO, Anne Nichols. "Not only will Favery users get an inside look into maternity style tips and ideas, but by voting in Rosie Pope Maternity polls, users will actually be influencing maternity style."
Favery users are able to engage with each other by asking for opinions and feedback through the use of customizable polls, and can also "Fave" tips and ideas onto personalized boards. Favery's online bulletin board community features privacy options so parents-to-be can keep baby planning boards private until they decide to publicly announce their big news. Favery is the place to have a dialogue with a trusted community of friends on just about anything, from maternity style, tips for new parents and ideas for nurseries, to dinner parties, wedding planning and home remodeling. One of the first featured Rosie Pope Maternity boards will ask for insight on color options for the new London Shopper maternity bag. Future boards will engage Favery users on a variety of maternity style topics, and allow behind-the-scenes looks into Rosie's style.
"Feeling and looking good while you're expecting a baby can be challenging at times," admitted Rosie Pope, Creative Director of Rosie Pope Maternity. "That's why I started Rosie Pope Maternity, and why we're excited to partner with such a dynamic online bulletin board community. We believe that this partnership will allow expectant moms to engage with us on a deeper level by providing input on key issues, styles and trends we ask about on Favery's polling boards, and where they can see how you can still be stylish as an expectant mom, or new mom."