Fashion One and Belarus Fashion Week announced today a strategic partnership to broadcast the Spring/Summer 2013 event in Minsk to over 60 million viewers in over 120 countries.
The two partners are collaborating to showcase leading local and guest designers who represent the true nature of the Belarusian fashion industry on the runway between Oct 30 to Nov 4, 2012. The world’s premier international fashion and entertainment television channel, Fashion One, will cover all the highlights from runway shows, behind-the-scenes as well as interviews from local designers and models for Belarus Fashion Week in this exciting 5-day event.
“Belarus has an emerging fashion market that has gained much acclaim world-wide in a short amount of time and it is a great opportunity for the Belarusian talents show to the world the beauty of their culture and their works through the Fashion One network. Belarus Fashion Week is one of the most professional fashion week organizations we have worked with, and Fashion One looks forward to continuing the partnership,” said Ashley Jordan, CEO of Fashion One.
“Belarus Fashion Week is quite young (Spring/Summer 2013 will be its 5th season) but we have already earned popularity and respect from the peer professional fashion weeks in Europe. For now our main aim is to present and promote ourselves internationally in the best possible way, and our partnership with Fashion One, being the most competent fashion and entertainment TV channel, makes a valuable contribution to this process. We highly appreciate the support rendered by Fashion One in the previous season Fall-Winter 2012-2013, and we hope for mutually successful cooperation in the upcoming one,” states Yanina Hancharova, CEO of Belarus Fashion Week.
Aside from their broadcast partnership, Fashion One and Belarus Fashion Week will also collaborate together for online, offline and social media promotion efforts. The official broadcast details will be announced by Fashion One later this year.
From Fashion One, the world’s premier international Fashion and Entertainment channel, audiences can expect an array of world-class programming, ranging from the latest trends and insights in the fashion industry, to exotic lifestyles and fashion destinations, plus a healthy dose of the latest news from Hollywood. For more information, visit www.fashionone.com.