E-Commerce is Not a Priority for JCPenney

At WWD's CEO Summit yesterday, JCPenney's CEO Ron Johnson said, "When we start changing the menu, the store is going to happen." He was referring to the new lineup of brands debuting in Penney's this spring including Joe Fresh, Marchesa, Martha Steward and Lulu Guiness.

Interestingly, Penney's focus isn't on e-commerce. In a digital age where so many retailers rely heavily on online shopping, Johnson stated, "Ninety percent of our sales are in stores today. That's where the customer chooses to shop. Tomorrow, it will be much more of an omnichannel approach, but that's tomorrow. You've got to focus on where they are shopping today, and that is the physical store," said Johnson. "The digital environment you can change quickly. The physical environment takes time."

Related Links

'MasterChef' Winner Jennifer Behm Serves as Spokesperson for Barbecue for the Troops May 15, 2013

Warren Buffett Visits CNBC's SQUAW BOX Today May 06, 2013

Nicole Miller Receives 2013 Spirit of Design Award at Philadelphia University Fashion Show April 27, 2013

ASOS Revamps Website with SiteSpect April 02, 2013

Country Music Artist Brantley Gilbert to Show Support for Troops in Middle East & Italy on USO Tour March 21, 2013