De Beers Diamond Unveils New Collection - Imaginary Nature

De Beers Diamond Jewellers, the definitive destination for diamond jewellery, has unveiled its High Jewellery Collection – Imaginary Nature – for the first time in Asia today. The high profile event was attended by award-winning actress, Gigi Leung and Taiwanese actress and model Bianca Bai.

With Imaginary Nature, De Beers takes flight for a journey of light, where heightened imagination meets natural beauty. As the boundless creativity of dreams takes hold, lines of reality are blurred and a magnificent moment of transformation is conjured.

Francois Delage, CEO of De Beers Diamonds Jewellers, commented, "We wanted through Imaginary Nature to truly establish our legitimacy as a Jeweller and to express our vision through a strong creative and contemporary gesture. Our unique designs inspired by our DNA bring to life our brand essence – The Jeweller of Light – by creating exquisite pieces, moments and movements from a journey from earth to light. The eight one-of-a-kind creations sublime our diamond mastery and jewellery know-how, and we are delighted to now unveil them in Asia"

Each Imaginary Nature piece beautifully balances the contrasts of the natural world; the drama of an ascent and the grace of gliding. These rich contradictions are conveyed through the sensitive selection and detailed array of diamond cuts and settings, with breathtaking innovation, the magnificent marvels of The Imaginary Nature Collection take flight. Radiant pear-cut diamonds are set on a tilt in a display of outstanding skill to engage the light and trace movement. By contrast, the definite angles of the baguettes and the perfection of the round brilliant diamonds punctuate each piece with tradition and brilliance.

Gigi Leung, looking radiant wearing the De Beers Arpeggia Collection, was mesmerised by the Imaginary Nature creations commenting; "It is so refreshing to see a contemporary take on High Jewellery; the 3-dimensional aspect and the interplay of light between different diamond cuts is truly unique."

Hollie Bonneville-Barden, Jewellery Designer explains the inspiration behind the creations; "Imaginary Nature represents an exhilarating yet elegant display of evolution, inspired by the beauty of transformations within nature, which are realised in a story of metamorphosis. Each piece reveals a unique gesture inspired by the essence of nature. With the diamond as our muse, the Collection is centered on diamonds of character, focused on pears and baguettes to create a language of movement and fluidity."

For more information, visit  http://www.debeers.com