DSW Designer Shoe Warehouse Opens in San Mateo, CA

DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, is pleased to announce the opening of a new store at Hillsdale Shopping Center in San Mateo, CA on October 27th.

The address of the new store is: DSW Designer Shoe Warehouse 21 W. Hillsdale Blvd San Mateo, CA 94403

DSW is the destination for savvy shoe lovers everywhere. Customers will experience a breathtaking assortment of designer brands, thousands of shoes and irresistible prices every day. Aisles are filled with women's and men's designer dress, casual and athletic shoes in an easy, self-service shopping environment. From laid-back to sleek and chic, there are styles for everyone. For an even bigger selection, dsw.com offers more styles, extended sizes and kids' shoes.

In addition, DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively shoe lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday, otherwise known as "Free Shoesday." In honor of new store openings, DSW will double the amount of free shoes given away on Free Shoesday through the end of November.

About DSW Inc.
DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids. As of October 27, 2011, DSW operated 327 stores in 40 states and operated an e-commerce site, http://www.dsw.com, and a mobile website, http://m.dsw.com. DSW also supplied footwear to 363 leased locations in the United States. For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on Twitter at http://twitter.com/DSWShoeLovers and "like" DSW on Facebook at http://www.facebook.com