DKNY Opens Pop-up in NYC's Flatiron

After success with similar projects in Los Angeles, DKNY has opened a pop-up shop in the Flatiron District in NYC.

DKNY president of retail Carol Sharpe said, "We were looking at all the key neighborhoods. We knew we wanted to test this here. We knew the brand would get more visibility in New York City." The 2,000-square-foot space joins neighbors like Club Monaco, BCBG, MAC Cosmetics and Eataly at 168 Fifth Avenue.

Shoppers will find selection from DKNY Pure, jeans and fashion items. "We can change the assortment really easily depending on what the neighborhood reacts to," Sharpe said. "It really has a point of view." Shoppers will also walk away with bags stamped with a "DKNY Flatiron Pop-up Open" icon that includes a little grid map showing exactly where the store is located.

Patti Cohen, Donna Karan Inter-national's executive vice president of global marketing, said, "It really feels like part of the neighborhood and almost as though it's always been there."