Christian Wicks, Apparel
Naked Brand Group Inc. announced that Christian Wicks has joined the Company's advisory board and has been appointed Senior Sales Advisor. Also, on October 9th, FUBU clothing founder and ABC Shark Tank star, Daymond John, joined Naked® along with his marketing firm, Shark Branding, as advisors to the Company.
The addition of Mr. Wicks adds another industry veteran to the team who has more than 15 years of experience in strategic business development, licensing, apparel sales and marketing. In this role, Mr. Wicks will be responsible for all facets of business development including expansion and acquisition of new business, sales operations, licensing agreements and marketing throughout North America.
Mr. Wicks' recent experience includes five years as president of Defiance USA where he was instrumental in overseeing production and development of English Laundry, Fender Clothing, John Lennon Collection, Jimi Hendrix Collection and The Scott Weiland Collection lines.
Commenting on Mr. Wick's appointment, Joel Primus, CEO of Naked® said, "Christian has the right combination of leadership and experience to guide Naked® into new areas of growth. He has a proven track record developing fashion labels and increasing sales. His relationships will help the Company grow its large wholesale and department store accounts as we expand our line of luxury innerwear throughout North America."
Christian Wicks, Senior Sales Advisor adds, "I am extremely excited to have the opportunity to join the Naked® team. Naked's brand of premium innerwear has already been embraced by consumers and retail stores nationwide. It has the potential to be a truly global brand and I look forward to working with this brand as they re-shape the underwear market."
About Naked Brand Group, Inc.
Naked® is one of the world's most luxurious and environmentally conscious underwear brands. Each smooth and light-weight garment seamlessly forms to your body making you feel like you're wearing nothing at all. Naked® underwear and undershirts are sold in over 114 locations across North America including Nordstrom, Holt Renfrew, Boys'co, Kitson and Freshpair.com. Naked® has been featured on Entertainment Tonight (ET) Canada and on The Dragons' Den.
Naked® was founded by entrepreneur Joel Primus. Naked® underwear was launched in Canada's finest retailer, Holt Renfrew, with a seamless line of microfiber underwear in the fall of 2010 and has since shipped underwear to some of the finest men's stores in North America. This fall, the Company launches into an auto replenishment relationship with Nordstrom in many of its best doors.