MGM producer, Cassidy Lange, has found a new outlet for her creativity with the launch of her bag line. Cassidy Lange Handbags feature a boho-chic vibe influenced by Venice Beach, California.
Lange, 31, was having trouble finding a bag that could take her from beach neighborhood to corporate job as a senior vice president of production at MGM Studios in Beverly Hills.
"I wanted something that would fit in my office, or on my beach cruiser handlebar or in a yoga class. For me, that meant simple, classic and unadorned."
She first developed the London bag for herself. It's a round pouch-style bag with no hardware, and a simple leather strap laced through a loop to form an adjustable handle.
Lange was spotted wearing her bag by Rachel McAdams while working on "The Vow." McAdams was intrigued and asked if she could make her one.
"I really like the way it felt to have people interested in my creative work," said Lange.
Currently working on the film remake of "Carrie," Lange has found more Hollywood fans in Chloë Grace Moretz, Gabriella Wilde and Judy Greer.
Lange sold her collectin on Fab.com where all 80 bags sold out on the first day. For fall, she'll start wholesaling through KKS sales in New York. Other styles include a messenger and circle bags made from calf hair, lambskins, distressed leathers with a tie-dye effect and Navajo blanket styles.