Thyme Maternity, Apparel
Thyme Maternity, a Canadian maternity fashion brand from the Montreal-based Reitmans (Canada) Ltd., launched its maternity apparel and accessories collections in the United States. Through a distribution agreement with Babies"R"Us, Thyme Maternity is now available in the United States at Babiesrus.com/thyme and by mid-November will roll-out to approximately 150 Babies"R"Us stores nationwide.
With decades of experience helping moms-to-be look and feel their best, Thyme Maternity is an expert maternity fashion brand in touch with mom-to-be during her special state of mind and body. Thyme offers current maternity styles for every aspect of life, from casual to work, plus a complete line of nursing fashions and accessories for the transition period after baby is born.
"Thyme Maternity clothing is specifically designed to fit the pregnant woman's body and to flatter her new curves and growing belly, while keeping style and comfort in mind," said Jon Plens, President of Thyme Maternity. "We're thrilled to partner with Babies"R"Us to offer U.S. moms-to-be a full of life experience while delivering comfort, quality and style during one of the most amazing times of her life".
Thyme Maternity reinvents the basics, turning them into the building blocks of style. Fabrics are chosen for their softness and stretch for ultimate comfort throughout pregnancy and nursing. The product offerings will include denim, dressy and casual pants, knit tops and blouses, dresses, Now & After tees, loungewear and outerwear, nursing tops and bras along with accessories.