Bureau of Trade Creates Transactional Entertainment

Related: Accessories

Many e-commerce sites often struggle with shopping cart abandonment or customers getting distracted before purchase. Bureau of Trade's focus on design and the entertainment experience for the customer addresses this industry problem. In its beta alone, Bureau of Trade has seen a highly successful sell-through rate of 80%, a strong number considering the site's newness and size.

"We have been particularly impressed with Bureau of Trade's expanded vision of what a commerce experience can look like, as well as its commitment to offer unique sale items," said Charles Moldow, general partner at Foundation Capital. "The company's view of the e-commerce landscape reflects Moskowitz's creativity, and the deliberate strategy and target market reflect his editorial expertise."

Resources
Bureau of Trade website: http://www.bureauoftrade.com/?from=wp_login
Bureau of Trade Facebook page: http://www.facebook.com/bureauoftrade
Bureau of Trade Twitter page: http://de.twitter.com/BureauOfTrade
Foundation Capital website: http://www.foundationcap.com
Foundation Capital Facebook page: http://www.facebook.com/foundationcapital
Foundation Capital Twitter page: http://twitter.com/FoundationCap

About Foundation Capital
At Foundation Capital, we're dedicated to the proposition that one entrepreneur's idea, with the right support, can become a business that changes the world. We helped Atheros create the mobile Internet, EnerNOC invent the energy demand response market, and Netflix revolutionize media distribution and consumption, among many others. We're currently invested in more than 80 high growth ventures in the areas of consumer, information technology, software, semiconductors, and clean technology. Recent public offerings of companies we helped found or grow include Reponsys, Financial Engines and Envestnet. For more information, please visithttp://www.foundationcapital.com.

About Bureau of Trade
Bureau of Trade (http://www.bureauoftrade.com) is a shopping and discovery experience for men: content-led e-commerce. It leverages expert curation, the power of technology, and original editorial to cultivate an engaging, informative and highly differentiated shopping and entertainment destination.

<< Page 1