Naked Brand Group Inc. announced Brian Johnson to the position of senior sales strategist and account manager for its line of luxury innerwear. He is a prominent industry veteran with a demonstrated track record of success. He will begin his position immediately, joining Naked during a continued period of rapid growth. His day-to-day responsibilities will include managing all sales and distribution channels, opening new key accounts throughout North America and coordinating all marketing activities.
Joel Primus, President of Naked states, "Brian's expertise in launching new underwear brands is second to none. There is an incredible opportunity in the market right now, and Brian is here to help us maximize those opportunities." He goes on to say, "He is a powerhouse in the industry, having successfully launched Bjorn Borg's line of underwear into the United States, a company with 2011 sales of over $82 Million."
Brian has over 10 years of experience in global distribution, brand launches and management of high-profile national accounts. For the past eight years, he has been solely focused on the underwear industry in North America and Europe, having managed the successful launch of Bjorn Borg's line of underwear in the United States. In his first year working with Bjorn Borg he opened over 50 doors and managed over 100 high-profile national accounts including Nordstrom, Urban Outfitters, Simons and American Rag.
Brian Johnson states, "I'm extremely excited about the Naked Brand and believe it has uniquely positioned itself with an innovative image and superior style and quality. Naked fills an unmet need in the market and I believe it will become one of the biggest underwear lines in the world."
About Naked Brand Group Inc.
Naked is one of the world's most luxurious and environmentally conscious underwear brands. Each smooth and light-weight garment seamlessly forms to your body making you feel like you're wearing nothing at all. Naked is sold in over 157 locations across North America including Nordstrom, Holt Renfrew, Boys'co, Kitson, Akira and Freshpair.com. A donation from every purchase helps to support Project World Citizen, a charity driven to empower and educate the children of Ghana. Naked has garnered tremendous media exposure having been featured on The View, ABC, FOX LA, (ET) Canada and on The Dragons' Den.