Bloom's New Beauty App Lets You Shop Your Favorite Looks

About Bloom.com: Bloom.com was founded in 2010 by Julie Mahloch , an entrepreneur with over 14 years of experience revolutionizing ecommerce business and world renowned for co-founding HayNeedle.com, one of America's largest online home furnishing companies. Mahloch's desire to make the world of beauty easier to navigate evolved into a new passion. Realizing there was no other site like it, Mahloch is proud to provide a unique outlet to support the Bloom.com mission - inspiring consumers with the hottest trends and then instantly showing them how to create their favorite looks with access to the products and services necessary. Joining Mahloch in this endeavor is a leading team of industry experts including Nick Hudson , a veteran in the beauty industry for almost 20 years, whom she has appointed CMO of Bloom.com. He began his career in business development at The Boots Group, Europe's largest health and beauty retailer, where he was responsible for launching dozens of brands and establishing new creative retail and branding partnerships in over 40 countries across Europe, Asia and the US. Hudson went on to co-found Excelsior Beauty in 2004 where he developed new masstige beauty markets in the US and expanded distribution of international consumer brands to mainstream retailers in the US including CVS, Target and Walgreens. He is responsible for merchandise, marketing and business development at Bloom.com, which is poised to change the way in which women shop for beauty products.

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