With the launch of the Spring 2011 collection, Bill Levkoff has completely redesigned the company website. The Internet has and continues to play an integral part in the bridal industry. Bill Levkoff reached out to customers in an effort to determine the most important features in a company website. The overwhelming response was surprising. Customers didn't want a fancy website. They wanted a site that was fast and easy to use. Bill Levkoff promptly responded to these requests by creating a website that is extremely clear, fast and easy to navigate.
Simplicity is the term that would best describe the new Bill Levkoff web site. Customers can choose to view styles by fabrics, silhouettes and necklines. If a customer wants to search for a floor length chiffon dress, she can simply click on "chiffon" and "floor length" and all the styles that meet that criteria instantly appear. This feature helps customers find the perfect bridesmaid dress with ease. The website also includes a store locator, with Google© maps to help customers find local retailers.
The new website launch purposefully coincides with Bill Levkoff's release of the Spring 2011 collection. The Spring 2011 collection showcases 38 styles that range from contemporary to traditional. These ultra-feminine dresses, featured in chiffon, charmeuse, satin, cotton sateen, sequin and taffeta, are all designed to make bridesmaids feel glamorous and just as beautiful as the bride. When designing the collection, Bill Levkoff incorporated current ready-to-wear fashion trends. Chiffon, which has become increasingly popular for the company, is the main fabric in the collection. Customers are crediting the comfortable, free-flowing elegance and light-weight nature of the fabric for increasing attractiveness. Chiffon is not typically regarded as a forgiving fabric, but innovations by the Bill Levkoff design team have led to the creation of designs that focus on accentuating the flattering curves of all women and all figure types. The company has already received an overwhelmingly positive response from the line.
Bill Levkoff unveiled new fabrics and colors this season as well. Color trends have significantly changed over the past year. Bill Levkoff has noticed that customers have been gravitating towards bolder, brighter colors. In response to this shift, Levkoff increased its color palette by adding 6 new colors to European satin, 8 new colors to chiffon and 10 colors to charmeuse. Two new fabrics, cotton sateen and sequin are debuted in the new collection. Cotton sateen is the perfect fabric for the more informal wedding and the sequin is ideal for those who are aiming to achieve a more extravagant formal affair. All of the Spring 2011 dresses can be viewed on the company websiteand seen at authorized Bill Levkoff retailers.
Founded in 1946, Bill Levkoff has continued to make brides' dreams come true, by offering wearable and stylish dresses that make their attendants feel beautiful. Many of these dresses can be worn time and time again. The company continues to grow each year and solidify its position as the industry leader of bridesmaids' dresses.