Belk is harnessing the power of social media and the visual impact of photography and video with the launch of a Pinterest page at http://www.pinterest.com/mybelk as a vehicle for communicating the company's latest fashion trends and merchandise offerings.
The new Pinterest page, which debuts Sept. 17, welcomes visitors with the message: "Welcome to Modern.Southern.Style. It's more than just shopping. Browse the latest trends. Pin the ones you love. And most importantly, feel free to make yourself at home."
"Pinterest is a perfect way for us to engage customers using beautiful images and videos that will inform and inspire," said Jon Pollack, Belk executive vice president, sales promotion, marketing and eCommerce. "This amazing website is hugely popular with women and users in the 25 to 54 age group, and it's growing at a phenomenal rate with more than four million daily unique visits. This is a great opportunity to extend our branding and social media reach and provide another easy way for customers to engage and interact with Belk."
"We're working closely with our fashion office and merchants to create a dynamic page featuring lifestyle images and videos that will be a constant source of ideas for Southern fashion, beauty and style. We'll be following key Belk vendors and brands, and will include pins of fashion videos, our Belk blog, gift guides and holiday features."
Belk will promote the Pinterest page on belk.com, its Facebook page and Belk blog, and with in-store signing. A "Pin It to Win It" contest will launch on Sept. 17 that offers customers who sign on to the Belk Pinterest page a chance to win a $1,000 Belk gift card.
Examples of pinboard themes planned for the launch of the Belk Pinterest page include: New Hue for You, Southern Belle, Patterns & Printspiration, Women's Most Wanted, Men's Most Wanted, Juniors Hot Picks, Young Men's Hot Picks, Home Hot Picks, Kids Hot Picks, Get Your Game in Gear (collegiate), Kick Some Bootie (shoes), Flat Out Fabulous (shoes), Beauty Sense and Modern Southern Bride.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (http://www.belk.com) is the nation's largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, YouTube, blog, mobile phone text messages or by email, go to: Belk Get Connected.
Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.