Beall’s Department Stores Teams Up with Digital Marketing Firm Rimm-Kaufman Group

Beall's Department Stores, Inc., a Florida based retailer, announced they have signed a contract with marketing firm Rimm-Kaufman Group (RKG). As part of the partnership, RKG will deliver integration between channels for Paid Search, Search Engine Optimization (SEO), Attribution Management and Comparison Shopping Engine Management.

RKG offers a complete suite of data-driven online marketing solutions to online businesses and leads the field for performance-driven paid search marketing. Throughout the course of this partnership, both teams will work to expand Beall's overall organic search traffic, while also improving key metrics profitability, revenue and efficiency across various online channels.

"RKG is excited to help bring the Beall's Florida experience to more customers through cohesive strategy and execution of their online marketing programs," said RKG Vice President of Marketing Ryan Gibson. "RKG's full-service offerings and ability to evaluate complex issues like gauging offline performance seeded by online effort, compliments Beall's holistic marketing initiatives."

The announcement in choosing RKG as their digital marketing agency of record represents part of Beall's ongoing strategic marketing efforts to improve their customers overall online experience.

About RKG

RKG is a full-service digital marketing agency that combines talented and creative marketing analysts with unmatched proprietary technological capabilities to more effectively drive business to our clients by maximizing a full range of opportunities including Paid Search, SEO, Social Media Advertising, Comparison Shopping Management, Display Advertising and Multichannel Attribution Management Services. RKG was founded in 2003 and works with organizations ranging in size from young startups to established Fortune 500 companies in sectors including retail, travel, finance, education and B2B.

About Beall's

Beall's Department Stores is a division of Beall's Inc. Headquartered in Bradenton, Florida since its founding in 1915, the family owned corporation now operates more than 540 stores in 17 states under the names of Beall's, Beall's Outlet and Burke's Outlet. Beall's Department Stores offer a wide array of affordable, quality merchandise including men's and women's apparel, accessories, and home merchandise. To learn more about Beall's, or to shop online, visit http://www.beallsflorida.com/.