Barneys New York, the luxury specialty retailer, announced today the debut of its Spring 2012 Women's designer campaign: 'Tree Time.' The campaign features Penelope Tree and seven other women, each unique in their talent and beauty. Shot by Mario Sorrenti, Barneys New York selected Penelope Tree to be the face of this season's campaign not only because Tree is a beautiful, free-spirited fashion icon, but also because she is an intelligent, sophisticated woman who inspires greatness in others.
First discovered in 1966 by photographer Richard Avedon, Penelope Tree changed the way the fashion world perceived beauty. With her free spirit and unique look, Tree represented all that was the swinging sixties. Although the iconic portraits of Tree taken by Avedon and published in Vogue made her famous as a model, fashion is only one small part of Penelope Tree's multifaceted persona.
Since the 1980s, Tree has been a student of Buddhism and has traveled the world, often for work she does with Lotus Outreach, a non-profit organization that supports the education of vulnerable women and children in Cambodia and India. She has also done extensive work with the Khyentse Foundation, which promotes Buddhist scholarship around the world.
Additionally, under the creative direction of Dennis Freedman, Barneys New York selected seven stylish women to compliment Tree and complete the campaign. Similar to Tree, these women are each unique in their own right. Actress, model, journalist, ballerina—these women bring their own brand of individuality and beauty to the Barneys campaign.
'Tree Time' features the following:
Jane Aldrige, a self-confessed shoe fanatic, began her blog, Sea of Shoes, five years ago at the age of 15 and now counts Kanye West - among almost a million other fashion lovers - as fans. With the help of her mother and fellow blogger, Judy, Aldrige not only covers her favorite shoes but also creates photo vignettes of herself in highly-stylized looks that mix vintage and modern designers.
Sybil Buck's career trajectory has been varied and unusual. Her renegade looks made her a runway darling of Gaultier and Saint Laurent in the 90s. She then went on to become a bassist and singer for alternative rock bands. Now living in Topanga Canyon outside of Los Angeles with her husband/fellow musician and daughter, Buck has become a yoga teacher.
Argentinian by birth, Sanchez came to New York three years ago and worked for Mario Sorrenti before going into art direction for fashion and beauty.