Badgley Mischka Launched E-Commerce

Mark Badgley and James Mischka have been as busy as ever during the holiday season. The team of designers unveiled their pre-fall collection and also launched Badgley Mischka e-commerce. The e-commerce will help to extend the label's reach and hopes to capture more shoppers in China and the Middle East.

The site sells accessories, ready-to-wear, bridal and everything Badgley Mischka has to offer. Shoppers will be treated to snapshots of celebrities wearing the label on the red carpet and can watch a video of the Badgley Mischka runway show.

About Badgley Mischka:

There is a unique synergy between the talented duo, who met while studying at Parsons School of Design in New York. They share a similar aesthetic about clothes and the way people dress. Both men spent time designing for leading names - Badgley for Donna Karan; Mischka, the men's collection for WilliWear WilliSmith - before starting their own line.

Within a few years, they had elevated their burgeoning fashion brand to include a bridal collection, elegantly detailed evening bags, and footwear - all to rave reviews.

In 2009, the brand launched its contemporary collection Mark + James by Badgley Mischka. Designed for a young yet sophisticated customer, Mark + James offers women a fresh, modern, sexy and more affordable way to wear the Badgley Miscka label.

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