Burberry, Apparel, Womenswear
Burberry invited the world to celebrate London today, through three simultaneous live shows, blurring the physical and digital to bring the event from the runway in Hyde Park, to the new Regent Street flagship, to the world.
The Physical Experience: Live From Hyde Park
Over 1500 guests attended the Burberry Prorsum Spring/Summer 2013 Womenswear show at the brand’s custom-built show venue in London’s Hyde Park, including from the creative industries Sir Jonathan Ive, Thomas Heatherwick, Harvey Weinstein, Mario Testino, Anna Wintour, Samantha Cameron and Secretary of State for Culture Maria Miller. 2012 Olympians Andy Murray (with girlfriend Kim Sears), Victoria Pendleton, Pete Reed, Allyson Felix, Paralympian Jonnie Peacock and boxer Amir Khan. Perfomer Dita Von Teese and actors Gabriella Wilde, Alice Eve, Maggie Cheung, Dev Patel, Saif Ali Khan, Giorgia Surina, Do Youn Jeon, Rosalie Craig, Jeremy Irvine, Julian Ovenden, AaRon Paul and Nicolas Vaporidis. Musicians Roo Panes, Harry Styles, Allison Mosshart, Misty Miller, Marika Hackman, Florrie Arnold, Jade Williams, George Craig, Dan Gillespie Sells, Adam Pickering, PaUla Walker, Miles Kane, Rory Cottam and Samuel Fry and models Laura Bailey, Suki Waterhouse, Tali Lennox, Julia Restoin Roitfield and Florence Brudenell-Bruce also attended.
The Digital Experience: Live From Burberry World
Burberry World (Burberry.com) brought all facets of the live show to a global audience through its most personalised cross channel viewing experience to date.
Mobile users were able to explore the show, its on demand version and the collection in more detail than ever before.