Hand-knit from 100% baby alpaca wool, Miou's sweaters, leggings, booties, hats and blankets are made by skilled workers in Peru. The workers, who are all mothers, receive a fair wage that enables them to clothe and feed their children. In addition, 5% of the profits from the brand are donated to their children's education.
Since launching, Miou has been rapidly gaining interest from children's boutiques in Canada. Dubin stays humble about its growing popularity. "The knitters are the ones who make this business successful," she says. "As a mother, Miou is meaningful to me because I know I'm helping other mothers to support their families. It's a mutually beneficial relationship, and their success is my success."
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