Avon, Beauty, Cosmetics
Avon Products, Inc. announced that Patricia Perez-Ayala will be Senior Vice President, Chief Marketing Officer, and Global Brand & Category President effective December 3, 2012. Ms. Perez-Ayala will report to Sheri McCoy, Avon's Chief Executive Officer, and will join the company's Executive Committee.
Ms. Perez-Ayala will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avonresearch & development, new product development and packaging, and the Liz Earle business.
"As we continue to drive Avon's turnaround, a strengthened, streamlined global marketing organization is critical for the company's success. Patricia's proven record of implementing change and driving results makes her the right person to lead Avon's worldwide marketing efforts," said McCoy. "Patricia is a global brand builder with over 20 years of experience, including business strategy, consumer marketing and operations in several of Avon's key markets. She is a great addition to Avon's leadership team and I'm thrilled to have someone with her track record as steward of our brand."
Ms. Perez-Ayala joins Avon following more than 20 years with the Procter & Gamble Company, most recently as Vice President and General Manager, Eastern Europe. In that role, she was based in Russia and managed all operations for one of P&G's top five regions, leading a team of over 1,000 employees. Ms. Perez-Ayala delivered very strong growth in both top and bottom line and turned around a declining business.