Art Director Turned Mumpreneur Revamps Children's Boutique

Related: Shop for Tots, Childrens Wear

When Maria Gore took over the reins of online children's boutique, Shop For Tots, she was armed with an action plan to ensure that she can successfully juggle her duties both as mum of four and as owner of a vibrant business.

She recently introduced new brands to the shop's current collection of products for newborn and children, one of her first projects as the new owner. The gorgeous finds are now offered along with existing items that include baby and children's clothes, Australia-made fashion accessories, bath and bedding essentials, educational toys, feeding products, décor items and party supplies.

According to Maria, each item was hand-picked from mum-approved brands like Milky Clothing, Cheeky Chaz, Emma Laue, Flatout Frankie, Paper Candy, Heimess, Jellystone Designs, Mini Sandcrabs, Seedling, So Sooki and Lundby.

"Introducing new brands to the online store lets us provide several benefits to customers in one move," says the former art director. "It provides shoppers more options for their gift shopping; it boosts the energy and excitement in our online community; and I get to inject my personality in the business, so that customers can get to know me better as we all work together in raising happier, healthier and more fabulous kids."

This multi-tasking approach isn't new to Maria-or to her fellow mums everywhere. "My goal is to live up to the shop's reputation for great service and great value for money. Running a business isn't a picnic, and taking care of my kids who are aged 8, 5, 3 and 1 is also a full-time job. But it can be done, as shown by several successful women business leaders."

Maria happily reports that the new brands and new look are being received well by Shop For Tots customers. The recently introduced items are likewise enjoying rave reviews from baby products and kids' clothing online reviewers. For instance, KidStyleFile, a leading Australian resource on "premium, designer and boutique baby and kids fashion and accessories," featured the Jellystone Designs teething toy from Shop For Tots among its top stocking stuffers.

Maria has also launched exciting promotions that allow shoppers to enjoy great savings and added perks. She said that she plans on rolling out new promos regularly to add fun to the festive gift-giving season.

"I love finding unique, high-quality, fun products for babies, toddlers and children, and I love sharing my discoveries with fellow parents-which is basically my job at Shop For Tots," says Maria. "It's really fulfilling to know that my kid-friendly finds get approval from style-sassy and shop-savvy Shop For Tots customers."

Those shopping for the little ones in their gift list can hop over to http://www.shopfortots.com.au now.