American Apparel, Inc, a vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel, is extending the run of its New York City pop-up warehouse sale for 12 more days. The 24,000 square foot sale will be entirely replenished for the extended run, with thousands of new garments arriving from American Apparel warehouses in Montreal and Los Angeles.
"We've been blown away by the response to the sale, especially all the repeat shopping. Over 40,000 customers came out for the first week and a half of the sale. Shoppers bought more than they could carry, they were hailing cabs and loading them up. It didn't make sense to end it just yet," said Marsha Brady, a creative director for American Apparel.
The sale remains at the original location at 766 Avenue of the Americas (Sixth Avenue) between West 25th and West 26th Streets, and will continue to feature more than 160,000 garments at up to 90% off until January 11. In response to requests for new styles like denim, chiffon and 3D floral mesh, American Apparel is rushing these pieces out from across the country to meet the demand. The standard selection includes a spectrum of the brand's massive selection of T-shirts, leggings, sweatshirts, underwear, small accessories, beauty items such as American Apparel Nail Polish and more. There will be many surprises, unusual product runs and sizes available. The sale will also be stocked with vintage items, discontinued favorites, overstock, slight damages, circle scarves and a trove of hosiery. Inventory will be replenished all day, every day during the sale and customers are encourage to return to the sale as many times as they want for more selection. Cash, credit, and debit are accepted, and admission is free.
Event Address
766 Avenue of the Americas (6th Ave)
between W. 25th and 26th
New York, NY 10010
Wednesday, Jan. 11: 9am to 9pm
Attendees are encouraged to RSVP on Facebook at http://www.facebook.com/events/167448383351516/.
About American Apparel
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of November 30, 2011, American Apparel had approximately 11,000 employees and operated 249 retail stores in 20 countries, including the United States,Canada, Mexico, Brazil, United Kingdom, Ireland, Austria,Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.net.
